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The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace by Don Schultz, Charles H. Patti, Philip J. Kitchen

The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

by Don Schultz, Charles H. Patti, Philip J. Kitchen


ISBN 13: 9780415668927

Format: Hardcover (144 pages)
Publisher: Routledge
Published: 28 Apr 2011

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